I created these spec ads for David Yurman using Kling AI (for image/video generation), Seller Pic AI (for the jewelry placement) and Veed (for editing). The products featured in the 30 second spot that I created are the Sculptured Cable Necklace for women and the DY Toggle Necklace for men. For the print/digital ads, I chose to feature the Petite Pavé Initial Chain bracelet, the Initial Charm Necklace, the Sculpted Bangle Charm Bracelet and the Albion Ring 18K Yellow Gold with Turquoise and Diamonds.
I carefully studied David Yurman's ads and brand positioning. Recent celebrity endorses include Michael B. Jordan and Scarlett Johansson. So, I created a campaign that mirrored those ads while creating something new and vibrant. David Yurman's marketing guru, Caorlyn Dawkins, talks about how A-list celebs create scroll-stopping content that makes consumers pause because of their name recognition, and she specifically mentions Johansson and Shawn Mendes as celebrities who attract top of funnel buyers.
I tried to replicate the black and white imagery that David Yurman was known for in the days of their Kate Moss ads These iconic ads were completely black and white, but I decided to use AI to add a pop of color with the Albion Ring 18K Yellow Gold with Turquoise and Diamonds. I think the contract really makes the ad shine and stand out in a crowded high jewelry marketplace.
I created these spec ads for David Yurman using Kling AI (for image/video generation), Seller Pic AI (for the jewelry placement) and Veed (for editing). The products featured in the 30 second spot that I created are the Sculptured Cable Necklace for women and the DY Toggle Necklace for men. For the print/digital ads, I chose to feature the Petite Pavé Initial Chain bracelet, the Initial Charm Necklace, the Sculpted Bangle Charm Bracelet and the Albion Ring 18K Yellow Gold with Turquoise and Diamonds.
I carefully studied David Yurman's ads and brand positioning. Recent celebrity endorses include Michael B. Jordan and Scarlett Johansson. So, I created a campaign that mirrored those ads while creating something new and vibrant. David Yurman's marketing guru, Caorlyn Dawkins, talks about how A-list celebs create scroll-stopping content that makes consumers pause because of their name recognition, and she specifically mentions Johansson and Shawn Mendes as celebrities who attract top of funnel buyers.
I tried to replicate the black and white imagery that David Yurman was known for in the days of their Kate Moss ads These iconic ads were completely black and white, but I decided to use AI to add a pop of color with the Albion Ring 18K Yellow Gold with Turquoise and Diamonds. I think the contract really makes the ad shine and stand out in a crowded high jewelry marketplace.
