Simone New York is a brand that I created to showcase fashion, beauty and jewelry. This particular set of ads showcases beauty and fashion inspired by some of the iconic luxury brands including Chanel and Valentino. The video ad is for a lip gloss that gives the wearer "that Simone New York shine". The woman is encouraged to "gloss up her vibe" by wearing this lip gloss. I used a diverse array of models because I personally believe in diversity and also to appeal to the Gen Z and millennial woman.
I created images with prompts in Kling AI and then did image-to-video generations. I edited the 15 second ad using Veed. For the mascara campaign, I researched what words would communicate efficacy and came up with "extreme volume mascara". Comparable brands included Diorshow mascara and the perennial favorite Maybelline Great Lash. For the fashion ad, I though of couture and included the word couture in the prompt to get that high fashion yet edgy look.
Simone New York is a brand that I created to showcase fashion, beauty and jewelry. This particular set of ads showcases beauty and fashion inspired by some of the iconic luxury brands including Chanel and Valentino. The video ad is for a lip gloss that gives the wearer "that Simone New York shine". The woman is encouraged to "gloss up her vibe" by wearing this lip gloss. I used a diverse array of models because I personally believe in diversity and also to appeal to the Gen Z and millennial woman.
I created images with prompts in Kling AI and then did image-to-video generations. I edited the 15 second ad using Veed. For the mascara campaign, I researched what words would communicate efficacy and came up with "extreme volume mascara". Comparable brands included Diorshow mascara and the perennial favorite Maybelline Great Lash. For the fashion ad, I though of couture and included the word couture in the prompt to get that high fashion yet edgy look.
